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GEO meets AI marketing

Thinking, tools, and tactics for the AI search era. Practical insights on GEO, content strategy, and marketing – updated regularly, written to be used.

Latest articles

Discover the latest in marketing technology, emerging strategies and practical guides designed to keep you ahead of the curve.

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Missing from AI answers? Learn the four reasons AI leaves a brand out, how to find which one applies to you, and where to start with AI SEO.

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI can mention your brand and still recommend a competitor. Learn how AI search optimisation, or AI SEO, gets your brand recommended, not just mentioned.

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

Talks about what AI SEO is, what the different terminologies mean, and how companies could utilise it.

The Complete Guide to AI Search Visibility (2026)

The Complete Guide to AI Search Visibility (2026)

Ranking on Google is no longer enough when buyers are discovering brands through AI-generated answers.

GA4 shows AI traffic, but can't tell you why

GA4 shows AI traffic, but can't tell you why

GA4 shows AI platforms sending traffic but not the prompts behind it. Here's how it’s useful for AI search visibility, the signals you can gather from it, and its limitations.

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

AI answers face tighter rules in highly regulated industries. Here's what we think you can do as a marketer in these fields.

How to get cited in AI answers: a practical guide to Query Fan-Out

How to get cited in AI answers: a practical guide to Query Fan-Out

What Query Fan-Out is and why it's key to getting cited.

All articles

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When bots become the audience, how should marketers measure AI search visibility?

When bots become the audience, how should marketers measure AI search visibility?

As AI search visibility becomes harder to measure through traffic alone, marketers need to track citations, brand mentions, and share of voice across AI-generated answers.

AI Search Visibility
AI for Marketing
The Complete Guide to AI Search Visibility (2026)

The Complete Guide to AI Search Visibility (2026)

Ranking on Google is no longer enough when buyers are discovering brands through AI-generated answers.

AI Search Visibility
GA4 shows AI traffic, but can't tell you why

GA4 shows AI traffic, but can't tell you why

GA4 shows AI platforms sending traffic but not the prompts behind it. Here's how it’s useful for AI search visibility, the signals you can gather from it, and its limitations.

Digital Marketing
Why Google Rankings Don't Guarantee AI Search Visibility

Why Google Rankings Don't Guarantee AI Search Visibility

Ranking highly on Google no longer guarantees that AI platforms will cite your content. This piece breaks down why AI citation visibility is a separate problem from SEO, what drives it across platforms, and where to start closing the gap.

AI Search Visibility
How to get cited in AI answers: a practical guide to Query Fan-Out

How to get cited in AI answers: a practical guide to Query Fan-Out

What Query Fan-Out is and why it's key to getting cited.

AI Search Visibility
Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

AI answers face tighter rules in highly regulated industries. Here's what we think you can do as a marketer in these fields.

AI Search Visibility
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