Your AI visibility starts here

GEO meets AI marketing

Thinking, tools, and tactics for the AI search era. Practical insights on GEO, content strategy, and marketing – updated regularly, written to be used.

Latest articles

Discover the latest in marketing technology, emerging strategies and practical guides designed to keep you ahead of the curve.

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Missing from AI answers? Learn the four reasons AI leaves a brand out, how to find which one applies to you, and where to start with AI SEO.

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI can mention your brand and still recommend a competitor. Learn how AI search optimisation, or AI SEO, gets your brand recommended, not just mentioned.

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

Talks about what AI SEO is, what the different terminologies mean, and how companies could utilise it.

The Complete Guide to AI Search Visibility (2026)

The Complete Guide to AI Search Visibility (2026)

Ranking on Google is no longer enough when buyers are discovering brands through AI-generated answers.

GA4 shows AI traffic, but can't tell you why

GA4 shows AI traffic, but can't tell you why

GA4 shows AI platforms sending traffic but not the prompts behind it. Here's how it’s useful for AI search visibility, the signals you can gather from it, and its limitations.

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

AI answers face tighter rules in highly regulated industries. Here's what we think you can do as a marketer in these fields.

How to get cited in AI answers: a practical guide to Query Fan-Out

How to get cited in AI answers: a practical guide to Query Fan-Out

What Query Fan-Out is and why it's key to getting cited.

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Ranking on Google but Getting Fewer Clicks? How to Adapt to Zero-Click Search

Ranking on Google but Getting Fewer Clicks? How to Adapt to Zero-Click Search

Learn what zero click search is, why it's becoming more common, and how brands can build visibility inside AI generated answers, plus the metrics that matter once clicks aren't the whole story

Digital Marketing
SEO Strategies
AI Search Visibility
Why Your Brand Ranks on Google but Does Not Show Up in AI Answers

Why Your Brand Ranks on Google but Does Not Show Up in AI Answers

Learn why strong Google rankings do not always lead to AI visibility and how to improve your brand mentions across leading AI search engines.

AI Search Visibility
What Is GEO? The Complete Guide to Generative Engine Optimisation

What Is GEO? The Complete Guide to Generative Engine Optimisation

Learn what GEO is, how it differs from SEO and AEO, and how to improve your brand’s visibility, mentions and citations in AI-generated answers.

AI for Marketing
SEO Strategies
How to Track AI Citation Sources: A Step-by-Step Guide

How to Track AI Citation Sources: A Step-by-Step Guide

Learn how to track AI citation sources, spot where your brand is missing, and turn citation gaps into content actions.

AI Search Visibility
AI Search Visibility Tools: What to Look for in 2026

AI Search Visibility Tools: What to Look for in 2026

Compare AI search visibility tools in 2026 and learn what to look for, from multi-engine tracking to citations, sentiment, and content workflows.

AI Search Visibility
Why Use AI Search Monitoring Tools? (And How to Choose One)

Why Use AI Search Monitoring Tools? (And How to Choose One)

AI search monitoring helps brands track how they appear in AI-generated answers, including mentions, citations, sentiment, and competitor visibility.

AI Search Visibility
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