Your AI visibility starts here

GEO meets AI marketing

Thinking, tools, and tactics for the AI search era. Practical insights on GEO, content strategy, and marketing – updated regularly, written to be used.

Latest articles

Discover the latest in marketing technology, emerging strategies and practical guides designed to keep you ahead of the curve.

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Does AI Know Your Business Exists? How to Navigate AI SEO and What to Fix First

Missing from AI answers? Learn the four reasons AI leaves a brand out, how to find which one applies to you, and where to start with AI SEO.

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI Search Optimisation: How to Get AI to Recommend Your Brand, Not Just Mention It

AI can mention your brand and still recommend a competitor. Learn how AI search optimisation, or AI SEO, gets your brand recommended, not just mentioned.

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

What is AI SEO or GEO? Why it matters for your brand, and how is it different from traditional SEO?

Talks about what AI SEO is, what the different terminologies mean, and how companies could utilise it.

The Complete Guide to AI Search Visibility (2026)

The Complete Guide to AI Search Visibility (2026)

Ranking on Google is no longer enough when buyers are discovering brands through AI-generated answers.

GA4 shows AI traffic, but can't tell you why

GA4 shows AI traffic, but can't tell you why

GA4 shows AI platforms sending traffic but not the prompts behind it. Here's how it’s useful for AI search visibility, the signals you can gather from it, and its limitations.

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

Why Finance (and Other YMYL) Gets Fewer AI Overviews and What to Build Instead

AI answers face tighter rules in highly regulated industries. Here's what we think you can do as a marketer in these fields.

How to get cited in AI answers: a practical guide to Query Fan-Out

How to get cited in AI answers: a practical guide to Query Fan-Out

What Query Fan-Out is and why it's key to getting cited.

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How to Build a Living Content Roadmap Using AI Response Data

How to Build a Living Content Roadmap Using AI Response Data

Use signals from AI answers to dynamically inform what content your team should publish.

AI for Marketing
Content Marketing
How to Spot Content Gaps in AI Answers

How to Spot Content Gaps in AI Answers

AI search visibility changes content gaps from missing keywords and pages to missing inclusion, positioning, proof, and decision-ready answers that AI can confidently summarize.

AI Search Visibility
How to measure your brand's presence inside AI conversations

How to measure your brand's presence inside AI conversations

AI visibility doesn't have to be a guessing game. Here's what the data tells us so far.

AI Search Visibility
AI for Marketing
How AI workflows are changing the way marketing works

How AI workflows are changing the way marketing works

Discover how a unified AI workspace transforms fragmented marketing operations into a seamless, efficient, and collaborative environment for better results.

AI for Marketing
How Generative AI Is Rewriting the Rules of Search

How Generative AI Is Rewriting the Rules of Search

Explore the shift from SEO to GEO and how to stay visible in a world of AI-generated search responses.

AI Search Visibility
GEO vs. SEO in 2026: what actually changes (and what doesn’t)

GEO vs. SEO in 2026: what actually changes (and what doesn’t)

Learn how GEO (Generative Engine Optimization) differs from traditional SEO in 2026.

AI for Marketing
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