Terms of Service

1. Introduction

Welcome to Wordflow AI ("we", "our", "us"). These Terms of Service ("Terms") set out the terms on which you may access and use our website, platform, products and services (collectively, the "Services"). By using our Services, you agree to comply with and be legally bound by these Terms. If you do not agree, you must not use our Services.

When these Terms apply: for new customers, from 7 November 2026. If you were already a customer before then, they apply to you from 8 December 2026, and the previous version applies until that date. Changes that only give you more rights apply straight away.

What's changed on 7 November 2026:

• We've named the company you contract with: Uptrend Solutions Pty Ltd, or Wordflow AI Pte. Ltd. if you're based in Singapore (with Singapore law applying to Singapore customers).
• The Free plan has been replaced by a 14-day free trial on every paid plan. New trials need a payment method, and you're not charged until the trial ends.
• We'll give you at least 30 days' notice of price changes and material changes to these Terms, and refund unused prepaid fees if you leave because of a change.
• If you breach these Terms and the breach can be fixed, you'll have 14 days to fix it before we close your account.
• If we close your account for any reason other than your breach, we'll refund unused prepaid fees.
• The indemnity you give us is narrower and doesn't cover claims caused by our own breach or negligence.
• Data retention now matches our Privacy Policy: we keep your data until you ask us to delete it.
• We've added general clauses (section 22).

Your contract is with:

• Uptrend Solutions Pty Ltd (ACN 677 100 551, ABN 76 677 100 551), trading as Wordflow AI, of 6 Bourke St, Mascot NSW 2020, Australia, if you are based anywhere other than Singapore; or
• Wordflow AI Pte. Ltd. (UEN 202631136Z), of 160 Robinson Road, #14-04 SBF Center, Singapore 068914, if you are based in Singapore.

2. Eligibility

To use Wordflow, you must be at least 18 years old, have permission to act for the organisation you represent (if applicable), and provide accurate account information. You're also responsible for using Wordflow in line with applicable laws and regulations.

3. Accounts

When you create an account, make sure your details are accurate and kept up to date. You're responsible for keeping your login details secure, for anything that happens under your account, and for letting us know if you notice any unauthorised access.

You can sign up with an email address or use third-party sign-in options like Google.

4. Plans, Trials, Billing and Cancellation

4.1. Plans and Usage Limits

Wordflow is offered on paid subscription plans. Each plan includes usage limits (for example, number of prompts tracked, answers analysed, Prompt Scanner scans, GEO Writer articles or Brand Profiles). Your plan limits and inclusions are shown on our pricing page, at checkout and in the product, and change if you upgrade or downgrade.

Prices are shown in US dollars. Where GST or other taxes apply, they will be shown at checkout and added to your invoice.

4.2. Free Trial

Each paid plan includes a 14-day free trial. To start it, you must complete onboarding and provide a valid payment method. We won't charge you during the trial. You'll have access to the plan features shown during signup for the trial period. Unless you cancel before the trial ends, your subscription will automatically start on the next day, and you will be charged the plan price and billing cycle you selected at signup. You can cancel your trial at any time in your account settings.

4.3. Billing and Payment

You authorise us (and our payment processor) to charge your selected payment method for subscription fees on a recurring basis (monthly or annually, depending on what you choose), plus any applicable taxes. If a payment fails, we may retry the charge and suspend access until payment is received.

4.4. Renewals

Subscriptions renew automatically at the end of each billing cycle unless you cancel before the renewal date. You can cancel in your account settings. Cancellation stops future renewals but does not refund fees already paid for the current billing period, except where required by law or as set out in our Refund Policy.

4.5. Upgrades, Downgrades and Changes

You can change your plan at any time. Upgrades may take effect immediately and may be charged on a prorated basis. Downgrades usually take effect at the end of your current billing cycle, and your usage limits will adjust at that time. If you downgrade, some features or data access may be limited under the new plan.

4.6. Refunds

Except where required by law or set out in our Refund Policy, fees are non-refundable. If you believe you were charged in error, contact support and we'll investigate.

4.7. Price Changes

We may change our prices from time to time. If we do, we'll give you at least 30 days' notice by email before the new price applies to your subscription. If you do not agree to the new price, you can cancel before your next renewal.

5. Acceptable Use

5.1. General Rules

You agree not to misuse the Services. This includes not attempting to interfere with the Services, access them in an unauthorised way, or use them in a way that violates any applicable law.

5.2. Prohibited Activities

You must not:

• reverse engineer, decompile or attempt to extract source code from the Services, except where allowed by law;
• bypass usage limits, rate limits or access controls;
• use automated scripts to scrape, probe or overload the Services;
• upload or distribute malware, harmful code or content designed to disrupt systems;
• infringe intellectual property rights or upload content you do not have permission to use;
• use Wordflow to create or distribute unlawful, deceptive or misleading content;
• use the Services to harass, abuse or threaten others.

5.3. Enforcement

If we reasonably believe your use breaches these Terms or creates risk for Wordflow or others, we may suspend or terminate your access. Where practical, we'll tell you first and give you a chance to fix the problem.

6. Intellectual Property

6.1. Our Services

All intellectual property rights in the Services (including the platform, software, workflows, designs and branding) are owned by Wordflow AI or our licensors. Using the Services does not give you any ownership rights in them.

6.2. Your Content

You own the content you submit to Wordflow (for example, text, prompts, Brand Profiles, documents and other materials) ("Customer Content"). You are responsible for ensuring you have the rights to use and upload Customer Content, and that it does not infringe anyone else's rights or violate any laws.

6.3. Licence to Provide the Services

To operate Wordflow, you grant us a limited, non-exclusive, worldwide licence to host, store, process, reproduce and display your Customer Content only to provide, maintain and support the Services (for example, running your campaigns, troubleshooting and customer support). We may use aggregated, de-identified usage data to improve the Services. We do not use your Customer Content to create public marketing without your permission.

6.4. Output

Where the Services generate drafts, suggestions or other outputs based on your Customer Content ("Output"), you may use that Output for your business purposes. You remain responsible for reviewing Output before publishing or relying on it, including checking accuracy, substantiation of claims and compliance requirements.

6.5. Feedback

If you share feedback or suggestions, you grant us a non-exclusive, royalty-free, perpetual licence to use them to improve the Services, without obligation to you.

6.6. Trademarks

"Wordflow" and our logos are our trademarks. You may not use them without our prior written permission, except where permitted by law.

7. Data Protection and Privacy

You retain ownership of the data you upload to Wordflow.

We process your data to provide and support the Services (for example, running campaigns, sending your tracked prompts to the AI engines you select, generating outputs and maintaining integrations). We don't use your Customer Content to train AI models. Most of the AI providers we use don't train on data sent through their APIs, but some (such as DeepSeek) may use prompts sent to them to improve their own models. We use reasonable security measures to protect your data, including encryption in transit. For more information on how we handle personal information, including overseas disclosure, please see our Privacy Policy.

8. Service Availability

8.1. Availability

We aim to keep Wordflow available and working reliably, but we do not guarantee uninterrupted or error-free operation. From time to time, the Services may be unavailable due to maintenance, updates or issues outside our control (including third-party providers and AI engines).

8.2. Maintenance and Updates

We may make changes to the Services to improve performance, security or functionality. This may include adding, removing or modifying features. We'll give you reasonable notice of changes that materially reduce the core functionality of a paid plan.

8.3. Support

Support is provided according to your plan. We may offer support through email, in-app chat or other channels. Response times are not guaranteed unless explicitly agreed in writing (for example, in an Enterprise agreement).

9. Beta Features

From time to time, we may provide beta features or experimental tools. Subject to section 21, these are supplied on an "as is" basis for evaluation only, with no guarantee of functionality, reliability or continued availability.

10. AI Output and Compliance Tools

10.1. AI Outputs

Some parts of Wordflow generate drafts, suggestions, recommendations or analyses using AI. AI outputs may be incomplete, inaccurate or outdated, and may not reflect the most recent standards, regulations or market conditions. AI engines' answers also vary from one run to the next, so tracking results are an indication rather than a guarantee of what any individual user will see.

10.2. Your Review Responsibility

You are responsible for reviewing and validating all AI outputs before publishing or relying on them. This includes verifying factual claims, checking substantiation and confirming that disclosures or disclaimers are appropriate.

10.3. Compliance Checklist

Compliance Checklists let you record your brand's rules, such as required disclaimers and words to avoid, so GEO Writer can follow them when drafting content. They provide guidance only. They do not provide legal advice and are not a substitute for review by a qualified professional.

10.4. Not Professional Advice

Wordflow does not provide legal, medical, financial or other professional advice. If you need professional advice, you should consult a qualified professional.

11. Third-Party Integrations

11.1. Integrations

Wordflow may connect with third-party services, such as AI assistants through our MCP connector. These integrations may require you to link accounts or provide authorisation. When you connect an integration, data you request is sent to that third party at your direction.

11.2. Third-Party Terms

Third-party services have their own terms and policies, and we can't control how they operate. If a provider changes its service, has downtime or removes an integration, it may affect the related features in Wordflow.

11.3. Your Responsibility

You are responsible for maintaining your third-party accounts and ensuring you have permission to connect them to Wordflow. You may disconnect integrations at any time, but some features may not work without them.

12. User Content and Conduct in Shared Spaces

12.1. Shared Features

If you use shared or collaborative features (for example, a team workspace with shared Brand Profiles, Audience Personas, Compliance Checklists or Content Hub documents), you are responsible for content posted by your users and for managing access appropriately.

12.2. Removal and Moderation

We may remove content or restrict access to shared features if we reasonably believe it violates these Terms or applicable laws, or creates risk for Wordflow or others.

12.3. Reporting

If you believe any content or activity violates these Terms, please contact support so that we can review it.

13. Account Suspension and Non-Payment

If a payment is overdue, declined or looks fraudulent, we may suspend or limit access to your account until payment is resolved. Once outstanding payments are settled, we'll restore access. If an account remains unpaid for an extended period, we may terminate it after giving you notice.

14. Data Retention

14.1. Retention During Your Subscription

While your subscription is active, we store Customer Content and campaign data so you can use the Services. The amount of data you can store and access may depend on your plan.

14.2. After Cancellation or Expiry

If you cancel or your subscription ends, we keep your data so you can download your documents or reactivate your account, until you ask us to delete it. When you ask, we will delete or de-identify it, unless we are required to keep it for legal, security or compliance reasons.

14.3. Backups

Deleted data may remain in our daily backups for about 7 days, but we will not restore it except where required for security, legal compliance or disaster recovery.

14.4. Plan Changes

If you downgrade, some features or historical data may no longer be available under your new plan. We may keep that data for a limited time, but you'll only be able to access it again if you upgrade.

15. White-Label, Affiliates, Distribution

Where white-label solutions, reseller arrangements or affiliate distribution are provided:

• partners must comply with these Terms and applicable laws;
• we are not liable for misrepresentations, misuse or breaches by partners, affiliates or distributors;
• partners are responsible for end-user support unless agreed otherwise in writing; and
• additional written terms applicable to white-label or affiliate agreements prevail in the event of conflict.

16. Termination

You may cancel your subscription or close your account at any time in your account settings, or by contacting support@wordflow.ai.

We may suspend or terminate your account if you materially breach these Terms and, where the breach can be fixed, you don't fix it within 14 days of our notice. We may act immediately where the breach involves fraud, unlawful use or a risk to the security of the Services or other users.

If we close your account for reasons other than your breach, we'll refund any prepaid fees for the unused part of your billing period.

17. Limitation of Liability

To the maximum extent permitted by law, Wordflow isn't liable for indirect, incidental or consequential loss. Our total liability for any claim related to the Services is limited to the amount you paid us in the 12 months before the claim.

Where the Australian Consumer Law applies and our services are not of a kind ordinarily acquired for personal, domestic or household use, our liability for failing to meet a consumer guarantee is limited, at our option, to supplying the services again or paying the cost of having them supplied again.

18. Indemnity

You agree to indemnify Wordflow AI against claims by third parties, and related losses and reasonable costs, to the extent they arise from your breach of these Terms, your Customer Content, or your unlawful use of the Services. This indemnity does not apply to the extent a claim is caused by our breach, negligence or wilful misconduct.

19. Governing Law

These Terms are governed by the laws of New South Wales, Australia, or, if you contract with Wordflow AI Pte. Ltd., the laws of Singapore. If a dispute arises, both parties agree to first try to resolve it in good faith through negotiation (and, if needed, mediation) before starting legal proceedings. If the dispute can't be resolved, the courts of New South Wales (or, for Singapore customers, Singapore) will have exclusive jurisdiction, unless applicable law requires otherwise.

20. Changes to Terms

We may update these Terms from time to time. If a change is material, we'll email you at least 30 days before it takes effect. If you don't agree to the change, you can cancel before it takes effect, and we'll refund any prepaid fees for the unused part of your billing period. If you keep using the Services after the change takes effect, the updated Terms will apply.

21. Consumer Rights

Nothing in these Terms limits any rights you may have under the Australian Consumer Law or other mandatory consumer protection laws in your country or state of residence. If these Terms conflict with mandatory consumer rights, those rights will apply.

22. General

• Severability: if any part of these Terms is found to be unenforceable, the rest of the Terms continue to apply.
• No waiver: if we don't enforce a right straight away, we can still enforce it later.
• Assignment: you may not transfer your account or these Terms without our written consent. We may transfer them to a related company or to a buyer of our business, and we'll tell you if we do.
• Events outside our control: we're not responsible for delays or failures caused by events we can't reasonably control, such as outages at third-party providers or AI engines, but we'll do what we reasonably can to limit the impact.
• Entire agreement: these Terms, together with our Privacy Policy and Refund Policy, are the whole agreement between us about the Services, unless we've agreed something else in writing (for example, an Enterprise agreement).

23. Contact Us

If you have any questions about these Terms, please contact us:

Email: support@wordflow.ai
Address: 6 Bourke St, Mascot NSW 2020, Australia