Getting Started with Wordflow: A Guide for Sales Teams

For Sales teams, every prospect is a new conversation to win. Success depends not just on closing deals, but on building trust, shaping value perceptions, and tailoring pitches that resonate with each decision-maker. That means going beyond generic decks and scripts. You need personalised, compliant, and timely content that speaks your buyer’s language – literally and figuratively.

This is where Wordflow makes a difference. Wordflow is an AI-powered marketing suite designed to help you craft, adapt, and scale sales collateral with precision.

Why Wordflow?

Traditional sales enablement tools leave gaps. Teams juggle pitch decks, one-pagers, product FAQs, and CRM notes across scattered platforms. The result? Inconsistent messaging, outdated assets, and lost opportunities when speed and precision matter most.

Wordflow unifies research, messaging, and content creation in one workspace. Every email, deck, or proposal is supported by context, so your sales conversations are sharper, faster, and more persuasive.

With Wordflow, you can:

• Create personalised sales decks, proposals, and follow-ups in minutes
  
  
• Adapt messaging for industries, buyer personas, and regions while staying on-brand
  
  
• Keep content compliant and accurate with built-in guardrails
  
  
• Scale winning templates across the entire sales org
  
  

Personalise proposals with Wordflows

No two buyers are alike. A start-up founder in fintech won’t care about the same metrics as a regional procurement head in manufacturing. With Wordflows, sales teams can generate proposals, decks, demo scripts, and follow-up emails that are instantly tailored to the specific buyer’s context: industry, company size, buyer persona, or even stage in the funnel.

Instead of recycling a generic template, Wordflow combines your brand's voice with live market intelligence, including industry trends, competitor benchmarks, and customer pain points. The result is a proposal that feels like it was written just for them, not mass-produced.

By using Wordflows, you can:

• Turn discovery call notes into polished proposals in minutes
  
  
• Align every pitch with the buyer’s KPIs (ROI, cost savings, efficiency gains)
  
  
• Auto-insert case studies or success stories that match the client’s sector
  
  
• Generate multiple variations for different stakeholders (e.g., technical vs. executive)
  
  

This means reps spend less time writing and more time closing – while buyers feel seen, understood, and valued.

Build trust across regions with TransCreate

Global prospects expect more than just “good English.” They expect to feel understood in their own language, culture, and business norms. TransCreate goes far beyond translation: it adapts sales assets for local nuance. An outreach email in Tokyo will land differently than a proposal in São Paulo – and Wordflow ensures both feel authentic.

With TransCreate, sales teams can:

• Adapt contracts, proposals, and pitch decks into 40+ languages while retaining your brand tone
  
  
• Respect cultural idioms, negotiation styles, and formality levels unique to each market
  
  
• Stay compliant with local regulations and sector-specific terminology
  
  
• Preserve critical terms like product names, technical jargon, or legal phrases with Custom Rules
  
  

Whether you’re pitching to a multinational or breaking into a new region, TransCreate ensures your message connects – not just communicates. That builds trust early, shortens sales cycles, and gives you a competitive edge in every market.

Repurpose winning content with Remix

Your best pitches shouldn’t live in silos. That one killer case study? It should fuel half your pipeline. With Remix, sales teams can take any high-performing asset and instantly adapt it into the format most likely to win over the next prospect.

Turn a proposal into a one-pager for a busy executive. Transform a deck into a polished client email. Rework a product sheet into an FAQ to address objections before they arise. Remix lets you scale proven narratives across touchpoints without reinventing the wheel every time.

With Remix, you can:

• Summarise proposals into TLDRs for time-poor C-suites
  
  
• Expand a short deck into a detailed leave-behind with data and case studies
  
  
• Reformat content into guides, checklists, or comparison tables tailored to buyer needs
  
  
• Keep messaging consistent while adapting to different decision-makers in the same deal
  
  

This way, every “win” becomes a repeatable asset – maximising mileage, boosting consistency, and keeping the sales cycle moving.

Stay compliant with Compliance AI

In sales, nothing kills momentum like legal hold-ups. From financial disclaimers to data privacy rules, every industry has tripwires that can derail a deal if you’re not careful. Compliance AI acts as your compliance officer, scanning proposals, decks, and contracts against industry regulations, company rules, and platform requirements.

With Compliance AI, you can:

• Upload custom checklists (legal, financial, healthcare, etc.) to tailor your reviews
  
  
• Verify licensing, disclaimers, and usage rights on embedded content (e.g., logos, data charts)
  
  
• Reduce approval delays by sending “compliance-clean” assets straight to clients
  
  

This gives sales teams the confidence to move fast in regulated environments. No more last-minute redlines. No more delays. Just smooth, safe deal cycles that close faster.

Manage sales playbooks with Brand Profiles

Inconsistent messaging confuses buyers and weakens trust. One rep talks about “cost optimisation,” another about “ROI,” and suddenly your value prop feels shaky. Brand Profiles fix this by giving sales teams a central source of truth for tone, messaging, positioning, and proof points.

With Brand Profiles, every rep can:

• Access pre-approved messaging, elevator pitches, and value props
  
  
• Pull in sector-specific positioning that resonates with each buyer
  
  
• Ensure tone consistency, whether writing a casual intro email or a formal boardroom deck
  
  
• Scale winning narratives across the team while leaving room for personalisation
  
  

Think of it as your sales playbook in AI form: every pitch stays consistent, credible, and on-brand, while still adapting to the prospect in front of you.

Pick the right plan for your team

Tip: Smaller teams or occasional campaigns may start with Lite, while larger teams handling multiple markets or requiring SEO, compliance checks, and GEO analysis should consider Pro or Enterprise to access the full suite of tools and ensure brand cohesion at scale.

Quick Start: From sign-up to on-brand content in 5 Steps

1. Create your Sales Brand profile (voice, tone, product value props)
   
   
2. Generate personalised decks, proposals, or scripts with Wordflows
   
   
3. Localise and adapt for global buyers using TransCreate
   
   
4. Reformat into one-pagers, FAQs, or follow-ups with Remix
   
   
5. Run final checks with Compliance AI before sending

Final thoughts

For Sales teams, conversations move fast, and opportunities vanish faster. Wordflow gives you the tools to personalise pitches, adapt content globally, and move from first meeting to closed-won without skipping a beat.

Sign up now and see how AI-powered workflows can transform your sales game.

‍

‍