Getting Started with Wordflow: A Guide for Agencies

Running an agency means balancing multiple client projects, each with its own goals, target audience, and performance expectations. From developing campaign strategies to producing social media content, you must meet tight deadlines while ensuring every piece of work reflects each client’s brand voice. Even small errors can impact client trust and satisfaction.

Traditional workflows that rely on various tools, spreadsheets, and emails complicate team coordination and progress tracking. Time is often spent chasing approvals, fixing inconsistencies, and managing administrative tasks instead of focusing on high-quality client content creation and strategy. Over time, this inefficiency hinders production and limits your ability to scale projects effectively.

Wordflow addresses these challenges. Built for the everyday needs of agencies, our platform centralises content creation, collaboration, and performance tracking in a unified workspace.

This guide will show you how to use Wordflow to streamline your content process and deliver high-impact work for every client.

Why Wordflow?

Agency life is fast-paced. Your content for clients must resonate across multiple channels, appeal to different audiences, and reflect multiple brands. At the same time, it needs to meet expectations and adhere to SEO, localisation, and industry regulations.

Wordflow simplifies your toolkit by combining specialised AI models in a single workspace. This allows you to:

• Manage unlimited client brands from a unified workspace
• Produce high-quality content that aligns with each client’s voice in minutes
• Conduct SEO audits and download detailed reports to showcase client performance
• Efficiently repurpose content across various client projects and platforms
• Make sure client content meets compliance and regulatory standards

Wordflow ensures agencies can deliver on client expectations without shuffling between multiple tools or repetitive manual work.

Manage clients with unlimited brand profiles

For agencies, context is everything. You’re not just producing content; you’re representing each client’s brand, values, and objectives in every piece you produce. Wordflow’s unlimited Brand profile feature is designed for this reality, allowing you to set up and manage a dedicated, fully customisable profile for each client, regardless of how many you serve.

Each brand profile captures:

• Your client’s brand identity
• Your client’s voice, tone, and style
• Your client’s products and services
• Your client’s position in the industry
• The most important audience for your clients

Once you’ve uploaded client websites, past campaigns, or marketing collateral, Wordflow leverages this information to enhance all content creation.

With unlimited profiles, you can manage more clients by keeping brand data organised and accessible, switch accounts instantly without re-entering guidelines, and maintain brand consistency across teams and channels.

AI-powered workflows for agencies

Our Wordflows feature enables agencies to efficiently produce blog posts, social ads, email campaigns, and landing pages without compromising quality. Our content engine integrates the latest AI models, including GPT-4.5, Claude Sonnet 4, DeepSeek R2, and more. Wordflow pairs these models with live research, fact-checking, and your performance goals, supporting the creation of high-impact, client-centric copy in minutes.

With Wordflow, agencies can benefit from:

• RAG-enabled AI that incorporates client-specific context for each campaign, ensuring content remains relevant and aligned with each client’s brand messaging
• Over 40 workflow templates designed for speed and impact, allowing you to launch client campaigns quickly without compromising quality
• Custom Wordflows that adapt to client-tailored requirements, providing flexibility for unique content strategies

SEO and reporting made simple

Proving value is just as important as delivering great creative work. Wordflow’s SEO Agent helps you optimise campaigns for visibility while providing the concrete data needed to show clients exactly how their projects are performing.

Our SEO Agent can help:

• Drive more traffic to your clients’ pages by identifying high-value keywords based on volume, competition, and impact
• Boost your clients’ search rankings by analysing content performance to highlight strengths and address gaps
• Accelerate results for your clients with actionable SEO recommendations ready for immediate implementation
• Protect your clients’ site performance by detecting technical issues such as broken links, crawl errors, and slow speeds

Additionally, you can download monthly SEO reports from Wordflow that include keyword tracking, performance trends, competitor insights, and technical issue summaries in one professional, exportable document.

With the GEO analysis tool (available for Pro and Enterprise plans only), Wordflow monitors your client’s presence across major LLMs like OpenAI, Gemini, Perplexity, and DeepSeek. This ensures their brand remains visible as search behaviour shifts toward generative AI-driven results. It also provides insights into how content is discovered, ranked, and cited. You can then use this data to optimise clients’ content strategies, improve SEO performance, and stay competitive.

Multiply your content’s impact with Remix

The Remix tool helps agencies maximise more value from client creatives by transforming a single piece of copy into multiple useful variations. Instead of rewriting from scratch, Remix offers a range of actions to condense, expand, or reformat content to fit different purposes and audiences.

With Remix, you can:

• Condense client content into key points, generate TLDRs, extract takeaways, or rewrite for clarity to improve readability and flow
• Expand and enrich client assets by adding context, real-world examples, statistics, pros and cons, or counterarguments to create more compelling, insightful campaigns
• Reformat and restructure client copy into listicles, how-to guides, FAQs, comparison tables, or checklists tailored to client objectives and audience needs

Each variation is optimised for its intended use, whether that means making content easier to scan, more persuasive, or better suited for different publishing formats. By using Remix, you can deliver polished, versatile content for clients faster while maintaining consistency across campaigns.

Make every campaign culturally relevant

With TransCreate, you can adapt your client’s copy into 40+ languages while preserving their brand tone and intent.

TransCreate allows you to:

• Refine copy to match the unique cultural context, idioms, and communication style of your client’s target audience
• Optimises content for local user behaviours and platform-specific preferences across all client materials
• Align messaging with regional laws to ensure client campaigns remain compliant
• Preserve key terms, product names, and industry jargon, with the option to create Custom Rules such as “Don’t translate product names” or “Keep technical terms in English.”
• Apply each client’s pre-set brand voice profiles for consistent style and tone across languages
• Allow custom tone settings (e.g., professional, friendly, persuasive) to align with campaign objectives while staying true to your client’s brand guidelines

With these capabilities, you can confidently execute global campaigns, knowing that their message will resonate, comply with regulations, and reflect the brand’s identity in every market.

Launch creative content that’s compliant

Compliance AI thoroughly evaluates every client asset in your workflow, ensuring it aligns with brand guidelines, legal requirements, and regional regulations, without slowing down production.

With Compliance AI, you can:

• Upload your client’s custom compliance checklists or choose from pre-built industry standards
• Identify potential violations before publishing on your clients’ campaigns, thus avoiding costly rework
• Customise compliance checks to suit each client’s industry, target market, and campaign type
• Verify licensing, usage rights, and platform-specific rules to ensure every client material is fully compliant

By catching issues early, Compliance AI streamlines approval processes, shortens turnaround times, and guarantees clients receive content that is not only creative and impactful but also fully compliant and ready for launch.

This feature is particularly beneficial for regulated industries or high-profile clients, where even small oversights can delay launches or damage trust.

Collaborated workspace

Wordflow provides a unified workspace (Enterprise only) that enables agencies to manage client campaigns efficiently. You can collaborate in real-time with full visibility across client projects, while all briefs, drafts, and final assets are stored in a single, organised library.

This allows you to centralise your entire content operation, easily manage and share documents, track version history to maintain brand consistency, and assign tasks without switching between multiple tools. As a result, you can achieve smoother collaboration and a seamless workflow from client brief to campaign launch.

Pick the right plan for your agency

Tip:

• Lite: Best for growing agencies needing SEO tools and more monthly credits to manage consistent client campaigns.
• Pro: Ideal for agencies handling multiple clients, with advanced features like GEO Analysis and Compliance AI to ensure campaigns are compliant and localised.
• Enterprise: Built for large agencies managing high-volume, multi-client campaigns, with 100,000+ credits and full access to collaboration tools.

Quick start: From sign-up to first client campaign

1. Sign up and create a brand profile for a client
2. Upload client assets, website content, or past campaigns
3. Select a Wordflow template (e.g., blog, ad copy, landing page)
4. Generate content and review brand/compliance suggestions
5. Repurpose with Remix and TransCreate, then download SEO reports for clients

Final thoughts

Agencies thrive on results, and Wordflow simplifies achieving them. From optimising SEO performance to maintaining brand consistency, localisation, and regulatory compliance, every feature is designed to facilitate the creation of impactful client campaigns.

By centralising content creation, collaboration, and performance tracking in one platform, Wordflow eliminates repetitive tasks, manual checks, and tool-switching. You can focus on creativity, strategy, and measurable outcomes while scaling operations and maintaining quality across multiple client brands and channels.

Sign up for Wordflow today and see how intelligent automation transforms workflows, giving agencies the tools to deliver results with confidence.

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