Edge AI

Running AI locally on devices instead of cloud servers.

Embedding

Converting data (text, images, etc.) into numerical vectors. Used for NLP and search.

Ensemble Learning

Combining multiple models to improve prediction accuracy.

Enterprise Plan (Wordflow)

Wordflow’s highest-tier subscription with advanced collaboration and support.

Ethical AI

Designing AI systems with fairness, accountability, and transparency.

Explainable AI (XAI)

AI systems that can explain how decisions are made.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's quality evaluation framework for web content, standing for Experience, Expertise, Authoritativeness, and Trustworthiness. Originally a signal for traditional search rankings, E-E-A-T is foundational to GEO strategy — AI platforms increasingly favour content from authoritative, well-cited sources. Improving E-E-A-T signals strengthens both SEO performance and AI search visibility.

Entity Optimisation

A GEO and SEO strategy focused on strengthening how a brand, person, or concept is understood and represented in AI systems and knowledge graphs. Entity optimisation involves consistent naming, structured data, authoritative citations, and clear attribute signals — helping AI platforms accurately identify, describe, and cite a brand in generated answers.