An AI programme designed to simulate conversation. Used for customer service and virtual assistants.
Grouping unlabelled data into meaningful clusters. See also: Unsupervised Learning.
A challenge when AI systems lack enough data to make accurate predictions.
A Wordflow feature that checks AI-generated content against a brand's custom compliance rules before publishing. Compliance Review flags regulated language, missing disclaimers, and brand policy violations at the point of creation — available on all plans, with quota limits by tier.
AI that interprets and understands images or videos. Used in self-driving cars and medical imaging.
Training AI models with a framework of ethical rules.
A centralised Wordflow feature to store, organise, and reuse AI-generated content.
User-built workflows tailored to specific marketing goals.
A metric used to measure how similar two pieces of text. It's often used to match search queries with the most relevant answers.
The percentage of AI-generated responses that include a direct citation or source link to a brand's content. High citation rate indicates strong AI search authority. Tracked in Wordflow AI Search Campaigns as a measure of how often AI platforms credit a brand as a source.
An AI assistant built by OpenAI, one of the most widely used AI-powered answer platforms. ChatGPT uses GPT-based models to respond to natural language queries — making it a primary channel for brand discovery in the AI search layer. Tracked across all Wordflow plans, including the Free plan.
A governance object in Wordflow defining a brand's regulatory and policy rules for AI-generated content. Compliance Checklists are applied alongside Brand Profiles and Audience Personas during content creation in GEO Writer and Templates, catching regulated language, missing disclaimers, and policy violations before content is published.
The practice of structuring, formatting, and optimising content so it is readily understood, cited, and surfaced by AI platforms. Content engineering covers how information is organised, linked, attributed, and marked up to perform in both traditional search and AI-generated answers — core to Wordflow's positioning as an AI search and content engineering platform.
The maximum amount of text an AI model can process in a single interaction — including the prompt, conversation history, and retrieved content. Larger context windows allow models to consider more source material when generating answers, which can affect how and whether a brand's content is incorporated into an AI-generated response.
A search model in which users pose natural-language questions and receive direct, contextual answers rather than a list of links. Conversational search — the dominant mode on platforms like ChatGPT and Perplexity — changes the rules of brand discovery: visibility depends on being cited in an answer, not just ranking on a results page.