A process of training neural networks by adjusting weights to reduce error.

Graphical models that represent probabilistic relationships among variables.

Comparing AI models against standard datasets to evaluate performance.

Skewed outputs caused by flaws in training data or model design.

A concept balancing model accuracy and generalisation.

Large datasets used to train and improve AI models.

The percentage of AI-generated responses that include a mention of a specific brand, across a tracked set of prompts and platforms. A core metric in Wordflow AI Search Campaigns — the baseline measure of how visible a brand is in the AI search layer.

A governance object in Wordflow storing a brand's identity, voice, and messaging parameters. Brand Profiles are applied at the point of content creation in GEO Writer and Templates, ensuring every AI-generated piece is consistent with brand standards without requiring a separate review step.