An AI system that acts autonomously to achieve goals. See also: Reinforcement Learning.

A set of rules that tells a computer how to process data and make decisions.

A system that allows Wordflow and other applications to connect and share data.

A hypothetical AI that could perform any intellectual task that humans can, with true reasoning and understanding.

Technology that enables machines to perform tasks requiring human-like intelligence, such as learning and problem-solving.

A neural network technique that helps models focus on the most relevant parts of input, central to transformer models.

Tools that automate model training, testing, and optimisation.

Wordflow's highest-volume self-serve subscription tier, designed for agencies and marketing teams managing multiple brands. Includes 750 tracked prompts, up to 25 Brand Profiles, tracking across all 7 AI platforms, dedicated WhatsApp support, and access to the Daily Tracking Add-on. Priced at $699/month or $559/month on annual billing.

The cross-campaign execution list inside Wordflow. The Action Hub aggregates prioritised optimisation tasks generated from AI Search Campaign data, organised across three tracks: on-page, off-page, and technical. Integrates directly with GEO Writer for content creation from recommended actions.

A measure of how often and how accurately a brand is mentioned in AI-generated answers across major platforms. AI Search Visibility covers brand mention rate, sentiment, citation sources, and share of voice inside the AI search layer — the metrics tracked by Wordflow AI Search Campaigns.

The core Wordflow product unit. An AI Search Campaign tracks how a brand is mentioned when AI platforms respond to a defined set of prompts. Wordflow submits each prompt directly to platforms like ChatGPT, Claude, and Perplexity, analyses responses for brand mentions, sentiment, and citations, and aggregates results into a reporting dashboard.

An alternative term for Generative Engine Optimisation (GEO). AEO refers to optimising content for visibility in answer engines — AI systems that respond to queries directly rather than returning a list of links. Used interchangeably with GEO by some platforms and practitioners. Wordflow uses GEO as its primary term.

Wordflow's composite metric measuring how visible a brand is in AI-generated answers across tracked platforms and prompts. Expressed as a percentage — calculated from how often the brand appears across the tracked prompt set. Shown in the Free Scan report and in full AI Search Campaign dashboards.

The emerging discovery channel where users find information through AI-generated answers rather than traditional search result links. Platforms like ChatGPT, Perplexity, and Google AI Overviews form the AI search layer — an increasingly important front door for brand discovery that operates alongside and above conventional search.

A governance object in Wordflow defining a target audience segment's characteristics, goals, and language preferences. Audience Personas are applied alongside Brand Profiles and Compliance Checklists at the point of content creation in GEO Writer and Templates, ensuring AI-generated content is tailored to the right reader without a separate editing pass.